Connectus Software: NewsBox Platform
NewsBox is an affordable, single platform solution to manage core elements of public relations, business intelligence and inbound marketing.
Tools in the current market include outdated newsletter systems, traditional newswire systems with antiquated features pushing news out to users with little earned media tracking and trivial measurement of reach and influence. An ever increasing number of websites and social networks are creating an enormous amount of potentially influential content.
Customers of current solutions have complained that other platforms are cluttered and use news as a secondary add-on service but are not focused on news and extracting insights and intelligence. We've garnered feedback from a growing number of users and studied market competition to create what is a viable alternative to competing content distribution platforms.
The current version of NewsBox is clean, engaging and meaningful. We are translating research data into actionable design insights. We are gathering insights about user interaction, participation, and habits to continue innovating.
NewsBox is different from traditional PR platforms in that it allows publishers to reach readers with follow-up news, communicate directly with writers and gather data directly from readers instead of competing platforms pushing news out to a network of third-party websites. And, NewsBox can save companies money over one-time distribution services or pitching journalists to get a story out.